Netflix and memes: why big companies like Uber and Hinge are turning to Instagram meme accounts to draw in Generation Z
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Big brands usually take their ad campaigns very seriously. But sometimes they dont.
Big brands usually take their ad campaigns very seriously. But sometimes they dont.In their latest attempt to win over Generation Z, companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram. Meme accounts compile text and images or short videos that poke fun at a cultural symbol or social idea. Theyre funny, can be curated by a 12-year-old or an ad agency, and rack up millions of followers.As a brand, if youre able to tap into these