Live-streaming KOL meltdowns: what we can learn from Weibo star Li Jiaqis viral sticky egg non-stick frying pan humiliation
null.Photo: null. Pictures may be protected by copyright.
This article is originally written by Qiong Yang for Jing DailyLi Jiaqi is well-known to millions of Chinese women from young, working professionals to high-profile Chinese actresses like Qi Wei and Lin Yun but hes not a movie star or in a boy band. Hes famous for his unparalleled live-stream sales records of make-up products, especially lipsticks, which has earned him the title of the No 1 seller of lipstick (口红一哥).Buy it! Buy it! Buy it! is Lis catchy line, and it seems to work